The Great MM AI Video Generation Experiment

11 Nov 2025 3 min read

Generative AI is So Very Good…And So Very Imperfect

Incorporating AI into our workflow has been a priority at Market Mentors for a while now. We’re always testing and implementing tools for note-taking, project coordination, design, ideation, research, presentations and more.

We’ve found great efficiencies—and a few cautionary tales.

AI evolves fast, so any conclusions are likely to be outdated within weeks. But the value is in the process: pushing boundaries, learning what works, and spotting the limits.

The Great MM AI Video Generation Experiment of 2025

Back in 2024, we launched an internal AI Taskforce to help the agency embrace AI across departments. It eventually grew into a structured framework for agency-wide adoption.

One standout idea from the creative team? A full-on experiment:

The Goal:

Create a Market Mentors-branded video using AI

The Rules:

Everyone in our creative department had to participate
Every phase had to use some form of AI

The Process, Step By Step:

Scriptwriting: Used ChatGPT to generate the script
Character Development: Created characters via ChatGPT’s image generator
Scene Generation: Same tool for scene visuals
Animations: Used VEO3 to animate each scene
Soundtrack: Composed via Suno, fully AI-generated
Post-production: Used Premiere to clean up, stitch scenes—this was our only partial non-AI phase

Stretching Our Comfort Zones and Getting Creative

This experiment gave team members outside design roles a chance to try their hand at AI visuals. Here’s what we found:

Interfaces were user-friendly
Initial results were strong—but often had something off
Editing AI output was tough; tweaks broke other elements
AI sometimes flat-out ignored instructions
Starting over with fresh prompts usually worked best
Outcomes were more magical than predictable

Bottom line? AI doesn’t love constraints. Great for experimentation, less so for strict branding or structured storytelling.

Taming the Beast: Mastering the Art of the Prompt

We got better with prompts over time, but our designers became the true prompt whisperers:

Writers learned what not to do
Designers fine-tuned the magic, taking the lead on tricky clips

Once we had usable footage:

Post-production was smooth
We took feedback from preview audiences
Final video = tighter, cleaner and ready to share

The Takeaways: Use AI Only Where It Truly Helps

Our guiding principle is

Automate the ordinary; humanize the extraordinary.^®

AI helps us move faster—but speed isn’t everything. It’s great at logic. Humans are better at the unexpected, the heartfelt, the unique.

We use AI to:

Streamline repetitive tasks
Give time back to our creative humans
Keep the focus on solving real client challenges

Sure, AI can do creative work. But it pulls from what it’s been fed, and that’s what’s already out there. We creative humans come up with ideas that haven’t been done yet.

So, is the video perfect? Not even close. Is it adorable? Absolutely.

We’re proud of it—but it’s more cautionary tale than creative triumph. And we’re cool with that.

Enjoy the show.