You’ve got news. Make sure it travels
A press release is only as good as the attention it earns. We craft announcements journalists actually want to cover, send them to the right desks and follow through until your news becomes coverage.
Your story, told and retold
Plenty of company news gets announced once, internally, and never travels further. That’s a missed opportunity, because the right announcement in the right hands builds credibility no ad can buy. A press release turns your milestone into a story other people tell: media coverage, third-party validation and a public record of momentum that keeps working long after the news cycle moves on. The trick is knowing which moments have legs and which are better saved for the newsletter. These are the ones usually worth amplifying.
Moments that deserve a megaphone
Leadership changes
New executives and promotions that signal where your organization is headed.
Product launches
New offerings introduced with the context and credibility media coverage provides.
Awards
Recognition worth more when someone besides you announces it.
Events
Grand openings, anniversaries and community happenings that earn local attention.
Company news
Growth, expansion, partnerships, milestones and initiatives that highlight corporate social responsibility.
From draft to coverage
Drag to scroll
01
Message development
Finding the angle that makes your news matter to someone else’s readers.
02
Writing
Clean, AP Style releases that editors can run with minimal effort, because easy gets published.
03
Distribution
Targeted outreach to the outlets, beats and journalists most likely to care.
04
Follow-up
Persistent, polite outreach that turns a sent release into a placed story.
05
Media coordination
Interviews scheduled, questions anticipated and spokespeople prepared.
Steps 01-05
Pair with…
Crisis Communications
Clear messaging and a steady hand when reputation is on the line.
Event Coordination
Strategy, promotion and logistics that make event day look easy.
Paid and Organic Social
Content that builds the connection, campaigns that scale it.