Earned media payoff: nearly $14 million in value
A national leader in vein care wanted earned media to match its scale. Strategic media relations made it happen.
Great content, quiet headlines
Center for Vein Restoration (CVR) had a strong owned and social content engine, publishing three to five blogs a week and staying active on social. Earned coverage was the missing piece.
CVR needed credible, timely, national visibility that would strengthen search results and accelerate trust in a growing brand.
Putting experts where the news is
CVR worked with Market Mentors to develop and deploy a strategic, high-frequency media relations plan built on timely, relevant and localized content.
When national news put chronic venous insufficiency (CVI) in the spotlight, we offered CVR physicians as expert voices and placed the brand at the center of the conversation.
Coverage that keeps adding up
The results so far: nearly $14 million in year-to-date advertising value equivalency (AVE) from earned coverage.
National placements include USA Today, Yahoo News, HuffPost and Katie Couric Media, plus dozens of other local and national outlets. One syndicated story tied to the news cycle was picked up by more than 30 outlets.
