From legacy website to lead-generation engine
A family-owned electrical contractor needed a website that pulled its weight. Now it does.
A good reputation stuck on a dated site
Goodless Electric, Inc. is known for quality emergency repair, residential and commercial work. Its website didn’t show it. The site looked dated, and high-intent visitors couldn’t quickly find the right way to request service.
The mission: drive more qualified leads and give ready-to-hire visitors a fast path from click to call or form fill.
Less friction, more phone calls
Clarity came first. The rebuilt website has cleaner navigation, clearer messaging and stronger calls to action.
To capture immediate demand, we launched targeted ad campaigns and a dedicated squeeze page aligned to the ad messaging. Prospects got one quick route to submit a form or place a call.
Traffic up. Leads up
Form submissions rose 114% and total site traffic climbed 394%.
Time on site from organic traffic sources reached 1:29, and search campaigns converted at 27%.
