Why Work With An Agency?

Raise your hand if you’ve ever said (or thought) any of the following about working with a marketing agency:

• It’s too expensive.
• We can do it ourselves.
• We already have a marketing team.
• We won’t have enough control.
• They don’t know our industry.
• Marketing doesn’t work for us.
• We’re too small.
• Marketing takes too long for results.

For more than 20 years we’ve been battling these misapprehensions. Wherever these myths came from, they sure do persist. So here we go again, illustrating the ways in which a marketing agency can help businesses of any size, in any industry, with or without an in-house marketing team, with strategies and tactics that can bring results in days and weeks—not just months and years.

Agencies Are Cost Effective

First of all, agencies like ours are not one-size-fits-all. We’re able to offer scalable services to fit different budgets.

Second, marketing is an investment—not just an expense. When you contract with an agency that knows what they’re doing, you’re going to get a well-planned and well-executed marketing strategy that generates revenue and delivers a positive return on investment.

And then there’s the cost savings versus hiring a full team in house with the same specialized skills, experience and capabilities. Add to that having access to cutting-edge software and reporting capabilities that would be cost prohibitive for many small-to-medium sized companies.

Agencies Augment Your In-House Team

Why work with an agency when you already have an in-house team? The right agency isn’t out to replace your marketing manager, social media team or any other in-house employee. At Market Mentors, for example, when we’re starting with a new client we do a deep dive to learn all about their business and build our suite of services off of their existing capabilities.

We work as an extension of your team, augmenting your talents and abilities and leveraging our capabilities to bring results to the next level and beyond. We keep you and your team in the driver’s seat—we answer to you. We have decades of experience partnering with our clients’ internal teams and helping them achieve—and exceed—their goals.

Agencies Do Know Your Industry

Whatever your industry, there’s an agency that knows it well. There is a whole ecosystem of boutique agencies specializing in one particular industry or another, and there may be one out there that’s focused on yours.

The danger with partnering with a niche agency is that they too often fall prey to the trap of the cookie-cutter approach. After all, creating a template to apply to all clients means a lot of time efficiency and cost savings on their end!

Alternatively, there can be great value in working with a multifaceted agency with experience across industries and verticals. Diversity of experience provides a much broader range of ideas, tactics and tools that can make a difference in setting your business apart from the competition.

Marketing Can Work For You—With The Right Agency!

When folks think marketing just doesn’t work for them, it’s typically for one of two reasons. The first is that they think only of those tactics with which they are familiar, and not of countless others available to them. The second is that they believe they have “tried marketing and it didn’t work.” That’s a situation that can only be chalked up to lack of experience, know-how and imagination.

One of the benefits of working with a multifaceted, comprehensive agency with a full range of services in house is that they will be very familiar with the broad range of strategies and tactics available and skilled in knowing how best to apply them. No matter the size, scope, industry or location of your business, there are marketing tactics that will work to help grow your business. The key is in finding an agency knowledgeable enough to apply them.

Look For An Experienced, Full-Service, Multi-Faceted Agency

So—why work with an agency? Well, we can certainly speak from experience. Market Mentors is a multi-faceted, comprehensive full-service marketing agency with more than 20 years’ experience in every aspect of marketing and communications, including:

• Market research
• Marketing strategy
• Branding
• Content marketing
• Digital media
• Creative services
• Web design & development
• Video production
• Traditional media
• Public relations

Working with an experienced, full-service marketing agency means gaining access to the full spectrum of capabilities and a team full of problem-solving creative thinkers with the combined experience necessary to set your brand apart from—and above—the competition.

Reach out to us today to learn what we can do to grow your business.