Engineers don’t fall for fluff. Neither does Vlier
A long-time supplier set out to be known as a precision innovator, with marketing that proves performance.
When the digital presence lags the product
Vlier’s products deliver serious value, but its digital presence wasn’t keeping pace. It wanted more visibility with engineers and decision-makers and a shift in perception from long-time supplier to precision innovator.
That meant lead generation it could track, product storytelling that made value obvious and a website that helped visitors explore and act on customization opportunities.
One team, every touchpoint
Market Mentors became an extension of the Vlier team and built momentum across every touchpoint. Lead-gen campaigns on TraceParts and GlobalSpec carry Urchin Tracking Module (UTM) attribution for conversion and return on investment (ROI) visibility.
Product videos and three-dimensional (3D) animations make complex components easy to grasp. A vlier.com refresh added stronger navigation and customization content, while email and LinkedIn programs keep prospects and partners engaged.
A bigger footprint and proof to match
Vlier’s organic footprint now covers nearly 1,000 keywords, the broadest among its key competitors, and brings in about 2,000 organic visits per month and rising.
Lead-gen campaigns deliver clear attribution and ROI insight, and new custom parts content supports growing customization demand.
